What can the most-chosen brands of last year tell us about changing consumer habits?

Our report, Kantar Brand Footprint: Europe's 75 Most-Chosen Brands, will showcase the 75 brands that were selected most-often by shoppers during 2021, as well as exploring how the consumer goods firms behind said brands are seeking to increase their footprint in a challenging marketplace.

On a global level, the top 50 brands in the latest Kantar Brand Footprint report were chosen 72 billion times over the course of 2021 (compared to 66 billion times a decade ago).

Coupled with the fact that the average household buys a portfolio of 55 FMCG brands in a typical year, the forthcoming report is the most comprehensive barometer of what brands shoppers are buying, and how often.